WilliamsF1 sponsor Air Asia generated a bit of publicity just head of the Malaysian Grand Prix last week by unveiling a new Airbus A320 painted in the same livery as the FW30. The airline even went so far as to include adding driver Nico Rosberg’s helmet design to the nose of the plane.

Rosberg could have used the A320’s 27,000 pounds of thrust on the straightaways of the Sepang circuit. The German driver finished a disappointing 14th.

For the full story on the unveiling, you can go here.

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It’s a sad fact that there are five teams in this category but all of these teams are facing the possibility of single digit points tallies at the end of the season and frankly, that makes them pretenders. Amazingly, only one team can claim they don’t have the cash to develop a winning car and that’s Super Aguri. It’s a miracle they even made it to Australia but that’s a story for another time.

So, without further fanfare and because first practice is only a few hours away, here are my thoughts and predictions on the 2008 pretenders of F1.

Toyota - How a team can spend half a billion dollars (500,000,000.00 - would you look at those zeros!) year after year and accomplish nothing staggers the mind. Toyota might have deserved to be in the previous group I reviewed but frankly, there’s no reason to think that some of their recent testing times were anything other than publicity grabs. Until this team unshackles itself from the corporate boardroom in Japan it will continue to under perform. Not signing either Ross Brawn as Team Principle or Fernando Alonso - even for a season - was yet another missed opportunity. Verdict: Mega money to spend but just more mediocre results to show for it.

Honda - Apparently the hole that Honda fell into last year was deeper than anyone thought. Again, a racing team cannot be run from the boardroom in Japan. Honda installed a completely unqualified technical director in 2006 and sent a top designer packing. It made no sense but the results were devastating - from contenders to joke in one season. Hopefully with Brawn at the helm and an on-form Button behind the wheel they can turn the corner mid-season. The struggle back to the front is going to be a character builder for everyone in the team. Verdict: More upheaval expected within the design team and few trips to the final qualifying session until near the end of the year.

Scuderia Torro Rosso - The Red Bull juniors are still a driver development team running second hand cars. Bravo for giving Sebastian Bourdais a much overdue F1 drive. Whether either driver will have a breakout year is open to debate though most of the paddock seem to think that the other Sebastian - Vettel, is the real deal. The team have adequate funding but the development of the car will come only after it’s been proven with the Red Bull Racing Squad. Verdict: With the quality of teams ahead of them, I expect them in the barriers more often than the points.

Force India - This team chews up and spits out millionaire owners like a bad monster movie. Jordan - Midland - Spyker and now Force India - the name changing never stops! The team have had some moments in testing but I can remember when Prost looked like title contenders in winter testing only to go broke before the year was over. The driver pairing looks interesting if a bit optimistic. Giancarlo Fisichella has a reputation for doing big things when expectations are low and after his last three seasons with Renault expectations are definitely low. Adrian Sutil still seems a little wild but if he can get the better of Fisi then he’ll be on to bigger and better things. Verdict: No better results this year than what you would have expected from Midland or Spyker in the past.

Super Aguri - What high hopes everyone had for the little team of super friends. Now, bought out by a conglomerate of investors, one has to wonder if Super Aguri will be the next Jordan-Midland-Spyker-Force India. It’s quite obvious that it is not possible to enter F1 without serious corporate backing. Aguri have done almost zero development work on their 2008 car - in fact, it’s safe to say that all their efforts were put into surviving, not finding another tenth of a second. Whether the name or the team remain for long is open to debate and that’s a pity. Verdict: The year will be summed up in one word for the team and its fans - ‘disappointment.’

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WilliamsF1 announced today a new partnership with Dutch clothing design company MacGregor.  The clothier will be responsible for the design of an all new team uniform as well as as a custom clothing line for the 500+ factory staff.

One of the first projects announced for the three year partnership is the introduction of a retro collection to commemorate the team’s 30 years in F1. The retro line will highlight the WilliamsF1 team’s colors, logos and designs from some of the most famous and successful WilliamsF1 cars of the past 30 years.   WilliamsF1 have had several distinctive liveries over the years including the Saudia, Camel and Rothmans eras that all produced championships for the team.

The WilliamsF1 partnership is not the first foray into Formula one for the Dutch company. MacGregor was responsible for the design of the now defunct Spyker F1 team’s race wear.  If the previous designs for Spyker are any indication of where the new partnership will go,  WilliamsF1 fans may soon be amongst the most stylish in the paddock.

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Race fans of all descriptions in Toronto, Canada were given a special treat today - a visit from Sir Jackie Stewart: three times F1 World Champion, ambassador of motor racing, former team owner, and former President of the British Racing Driver’s Club. To this long and distinguished list can now be added the title of author. Jackie was in town to sign copies of his new autobiography, “Winning is Not Enough.”

The event was scheduled to kick off at 7 PM with the arrival of Sir Jackie and it is with no embarrassment that I admit that I was jittery with excitement throughout the day. In fact, a disturbing portion of my day was spent determining exactly how early I should plan to line up.

The early bird gets the worm, or in this case the front row seat and when its a living legend is on stage, you don’t want to be in the back of the theater. Anyone who has heard Jackie speak before knows to expect a warm and witty evening of stories. However, I think everyone in attendance was delighted with the intimacy and charm Stewart shared with his audience as he described the details of his life inside and outside of racing. For the best part of an hour I, like everyone in the crowd, hung on every word and cherished every anecdote.

Its been nearly 35 years since Jackie raced in F1 and the sport is barely recognizable now from what it was then. These days, the paddock is closed off to fans, the drivers do not have friendships with one another and the driver salaries have skyrocketed. But, the tracks and cars are safer and drivers do not leave home for a race thinking they might not return. For these things, we have Jackie Stewart to thank.

Jackie should forever be remembered as much for his safety crusade as for his success on the track. While some people felt that race drivers should be prepared to accept death as part of racing, Jackie believed that it was the skill and not the risk that was the heart of the sport. How right he was.

The book though, is not just about racing, it is about the rich life he shared with family, friends and contemporaries. I can’t comment on the prose or pace of the writing as I am just sitting down to read it. However, I can say that Jackie Stewart is a gifted storyteller with an epic story to tell and that fills me with optimism.

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